A national safety campaign drove home the danger of distracted driving to local residents this past April.
For National Distracted Driving Awareness Month in April 2014, the National Highway Traffic Safety Administration (NHTSA) conducted a national education campaign and high-visibility enforcement (HVE) effort. The campaign, called U Drive. U Text. U Pay., was directed at motorists from coast to coast.
In preparation for the campaign, California and Delaware were selected by the NHTSA to conduct a combination education and HVE project from November 2012 through June 2013. The demonstration campaign was deployed in the Sacramento Valley Region of California and statewide in Delaware. California law enforcement cited 10,800 motorists for cell phone use and texting during the test period.
Closer to home, in San Diego this April, 200 local police departments joined the California Highway Patrol (CHP) in a month-long crackdown on distracted driving. Results from special operations in the Chula Vista area include the following:
- April 10 — 75 citations issued to motorists using a cell phone or texting
- April 17 — 52 motorists were cited for texting or using a cell phone
- April 24 — 83 tickets were issued to motorists using a cell phone or texting
- April 28 — 72 drivers were issued tickets for using a cell phone or texting
The NHTSA estimates that approximately 10 percent of fatal accidents are caused by distracted drivers. Across the country, more than 3,000 people were killed and 421,000 injured in 2012 in inattention-associated accidents.
Upon recommendation by the National Transportation Safety Board (NTSB), HVE efforts are likely to increase in an effort to convince motorists to drive without distraction or impairment.
When you drive and text, everybody pays. Those who text and drive are negligent and can be found liable in crashes they cause. Consult a personal injury attorney if you’ve been hurt in an accident caused by a distracted driver in Southern California.